Nsefi Case Study
About NSEFI
National Solar Federation of India (NSEFI) is one and only National platform that addresses all issues in the Indian Solar industry and holds a significant standpoint in sustainable energy policy advocacy.
Website : www.nsefi.in
Objective
We had two clear goals
- Create an advanced website with breakthrough tools
- Build Massive Digital Presence for the brand
Challenge
Throughout the NSEFI’s journey on the web,team EVG has spotted various challenges and filled the gaps with tactical planning and efficient execution.
- Ingenious Brand Representation
- Little to no brand presence
- Lack of innovation in the campaigns
What we did on the Web?
On the tech part EVG was committed to take NSEFI to newer heights and build web presence up to the mark for pan-Indian and International representations.
- We built a top-tier website based on PHP CodeIgniter.
- Executed Live Curtailment Section depicting the favourable conditions for solar systems.
- Created a Members' Login portal for every subscriber.
What we did for Power-Packed Branding?
NSEFI has always been a phenomenal platform addressing major problems of the Indian Solar industry and contributing a big hand in policy advocacy, and people deserved to know about it.
Here’s what EVG does for NSEFI’s loud and proud brand identity.
- Created a strong brand personality with an objective-oriented and well-defined Logo.
- Amplifying Daily Newsletters.
- A significant social media presence with 5k+ followers on Linkedin & Twitter.
Results
- 80%+ Increase in traffic during the pandemic years
- 140% Increase in Time Spent on the Website
- 150K+ Organic Impressions
- Top Ranking Keywords
- Solar Organisation in India
- Solar Association in India
- 5000+ Linkedin Followers
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